Facebook Instant Game 怎么改善游戲表現(xiàn)形式

監(jiān)控并改善游戲表現(xiàn)

游戲上線后，持續(xù)監(jiān)控關(guān)鍵指標(biāo)非常重要。密切關(guān)注相關(guān)指標(biāo)有助于您了解功能設(shè)計(jì)的質(zhì)量、洞察受眾數(shù)據(jù)，以及確定游戲更新是否能保持游戲正常運(yùn)行。

本文檔將介紹一些最佳實(shí)踐，助您了解如何利用 Facebook 分析監(jiān)控游戲的表現(xiàn)。

篩選游戲數(shù)據(jù)

自定義應(yīng)用事件

A/B 測試

篩選游戲數(shù)據(jù)

Once your game is live, you should follow closely your game's behavior in Facebook Analytics. In addition to the custom events logged with FBInstant.logEvent(), many events and demographic information are logged automatically.

Even if you don't log any custom events, you'll be able to check Analytics to get aggregated and anonymous information about your audience, such as age groups, country, languages spoken, etc.

You'll also be able to see engagement information such as retention, active users, etc. You should be following these closely to validate that your game updates are improving your metrics.

One important distinction to make while using Facebook Analytics, is that the engagement will be tracked for Game Bot and the Instant Game together. To see information about these two surfaces independently, you need to make sure to show data specific to each channel. You can do this by selecting Channel in the Show by dropdown:

自定義應(yīng)用事件

我們建議使用 FBInstant.logEvent() 追蹤游戲內(nèi)的關(guān)鍵時刻，并了解 Facebook 分析中的漏斗數(shù)據(jù)。下面是我們建議追蹤的一些事件：

完成教程

通過自定義更新發(fā)起會話（包含自定義更新 ID ）

通過智能助手消息發(fā)起會話（包含智能助手消息的標(biāo)識符）

通過分享或邀請消息發(fā)起會話（包含該消息類型的標(biāo)識符）

完成關(guān)卡

關(guān)卡失敗

游戲的環(huán)境類型以及環(huán)境中玩家的數(shù)量

記錄上述推薦的自定義事件，有助于您找到如下等問題的答案： “人們會首選在單聊、群聊還是單人模式下玩游戲？”、“哪個自定義更新能最有效地吸引用戶再次玩游戲？”，以及“玩家通常會在哪一個關(guān)卡放棄游戲？”。深入了解這些行為，有助于您不斷優(yōu)化游戲。

A/B 測試

In the Web Hosting section, hovering over your newly uploaded build should show a set of buttons that allow you to distribute that package to a subset of your audience.

For example, clicking on the "10%" button will make that build available to 10% of your players (randomly selected) while the build highlighted in blue labeled "Production" will be available to other 90%.

為方便大家群策群力， 我 們 創(chuàng)建了一個 Facebook Instant Game   交流群： 814298516 。 歡迎同 學(xué) 們加入 交流開發(fā)和運(yùn)營經(jīng)驗(yàn)。